LinkedIn Optimisation: Building Your LinkedIn Profile

LinkedIn has been popularly described as a digital CV. This media platform is ranked as the world’s largest professional networking app.

To build your career path, it is advisable to have a LinkedIn account but more than that, have a strong account that promotes your professional brand.

This week, we will start with your LinkedIn profile.

Here are some tips to building a great LinkedIn profile:

1. Use your consistent professional name as your LinkedIn name.

2. Edit your public profile URL to your LinkedIn name only.

3. Use a professional picture as your profile picture.

4. Have a background photo.

5. Create a headline that sells your professional brand in a few words.

6. Have an engaging and well-versed summary that defines your professional image and achievements in 2000 characters or less.

7. Make use of important keywords in your profile to build visibility.

8. Put your relevant work experience with a brief description of your role and achievements, and where applicable, media files.

9. Add your skills, licenses, and certifications you have obtained that relate with your career path.

10. Add your languages and proficiency level in each of them.

11. Don’t neglect the additional section of your profile. If any, add your volunteer experience, publications, patents, projects, honours & awards, organizations, and causes.